Reasons a Seller Should Hire a Real Estate Broker

Saves Time and Effort – Selling a house can be very time consuming and exhausting for the seller. This includes, preparing your house to be on the market, scheduling showings, follow up, tours, open houses and not to mention implementing all of the required marketing efforts/resources in displaying your home. To even the start process, how do you find out what your home is worth? And once you have an offer, how do you know if it’s credible and a validated offer? How do you handle the negotiations once an offer has been submitted ensuring you get top market value for your home? A Real Estate Broker can handle all of this! They can offer professional advice on staging your home so it's appealing to buyers. They can provide a market analysis so you know the value of your home. They can schedule and handle all of the showings. They can help you through the negotiations when you receive an offer. When you hire a Real Estate Broker, they offer unique skills to help you with the sale of your home so you can save time and energy for packing!


Experience – Whether you are selling your first home or your tenth, the process is still daunting. A Real Estate Broker has education and experience under their belt. This is what they do for a living – everyday! Imagine tackling the complicated legal paperwork on your own. A brokers experience can also help you attain top market value for your home. A broker has years of training with the real estate market and will help you get the most from the sale of your home. This will help ensure a smooth transaction and provide a piece of mind during the sale of your home.


Understands Contract Specifics - Real Estate contracts can be very lengthy and complicated. A broker will help you through them and answer any questions you have about the process. Real Estate Brokers are licensed professionals who know these contracts inside and out. This is one of the biggest decisions of your life and having a professional at your side to help you get the best possible deal is common sense. A Real Estate Broker is in the business of providing a professional, seamless and smooth transition when selling your home.


Exposure – Exposure and advertising is everything when it comes to selling a house quickly and for the price you want. Trying to advertise your home on your own can be a daunting task. Real Estate Brokers have years of experience and belong to a wide professional network to help you sell your home. Brokers are professionally trained on the methods of successful advertising to get you the best response possible. Only a licensed broker or agent can post an MLS listing where thousands of buyers and agents can view your home. A broker can schedule tours for other agents who know buyers that are looking for a specific home such as yours. A broker will schedule showings and open houses to maximize the exposure in selling your home. A broker handling the promotion and marketing of your home is invaluable.


Negotiation Skills – So you have an offer? The buyer(s) are asking for many inclusions or repairs. How do you wade through what is reasonable? The negotiation process is extremely important. You want to counter without pushing the buyers away. What is the right balance when negotiating? Real Estate Brokers are equipped with excellent negotiating skills. They know how to propose a counter offer, they know how to get the best price possible, they know what a reasonable offer is and they can help identify what inclusions are to be accepted and which ones to deny. A Real Estate Broker’s experience can be very helpful. They have been through the negotiation process several times and know what to look for in an offer and how to get you the best price and terms for the sale. If the negotiations are not handled professionally, a serious buyer can be lost. Count on an experienced and trained broker to handle the negotiations in a timely and professional manner. They will help relieve the stress during this stage of selling your home.


Emotionally Removed – Selling a home can be a very emotional process. Your home is personal and you’ve created many memories in the home with the people you love and care about. It has more than monetary value to you. It’s hard to separate these emotions when selling your home. Hiring a Real Estate Broker as an unbiased and emotionally removed party can keep the whole process grounded for success. Emotions are good to have when making a big decision like this. However, sometimes our emotions get away from us and having a broker there to be the voice of reason will keep things in balance and allow you to make decisions that are in your best interests.


Access to Information/Resources – Once you have made the decision to sell your home, you have to figure out how to get the announcement out to as many buyers as possible. How do you start? Trial and error could be costly and very time consuming. You’re not a broker or agent so how do you reach thousands of buyers? Selling a house is an undertaking that requires time, patience, marketing skills and good old fashioned know how. A Real Estate Broker can list your home on the MLS and other internet related resources giving it national attention to thousands of buyers. They can put together a marketing package to bring in the right buyers. A Real Estate Broker’s experience will help you bring in the right buyer to sell your home as quickly as possible and for top market value.